Assisted the Boots Health & Beauty team with their new website launch and their 2019 Christmas campaigns, helping manage the content upload and optimisation process, as well as advising on how to devise a more efficient process going forward.

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Roles included:

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• Writing regular advertorial pages for the Boots Health & Beauty magazine - satisfying multiple brands and clients under tight deadlines

• Working on the rebrand of the Health & Beauty website

• Digitally optimizing all content from the print magazine and uploading to the new CMS

• Running workshops on best practices for uploading content using a custom-built Wordpress site and how to optimise content right from the creation stage 

• Content strategy for the 2019 Boots Christmas campaign - creating, uploading and testing content for the Gift Finder and Build Your Own Bootique functions

• Producing the 2019 Boots Christmas Gift Guide website